Advanced Manuals Objectives

Want the Competent Communication manual objectives? Click here.

Titles of the Advanced Communication manuals are listed below. For details about the projects in the manual click on the title. Note that the presentation time for some speech projects may include additional segments for question-and-answer periods.

[toggle hide=”yes” border=”yes” style=”white” title_open=”Objectives for -The Entertaining Speaker- projects (click to close)” title_closed=”The Entertaining Speaker”]

1. The Entertaining Speech
Time: 5-7 minutes
• Entertain the audience through use of humor and/or drama drawn from your personal experience.
• Organize an entertaining speech for maximum audience impact.

2. Resources for Entertainment
Time: 5-7 minutes
• Draw humorous and/or dramatic material from sources other than your own personal experience.
• Adapt your material to suit your topic, your own personality and the audience. Use entertaining material as a means of conveying a serious message.

3. Make Them Laugh
Time: 5-7 minutes
• Prepare a humorous speech drawn from your own experience.
• Strengthen the speech by adapting and personalizing humorous material from outside sources.
• Deliver the speech in a way that makes the humor effective.

4. A Dramatic Talk
Time: 5-7 minutes
• Develop an entertaining dramatic talk about an experience or incident, or give a dramatic reading.
• Include vivid imagery, characters and dialogue.
• Deliver the talk in an interpretative manner.

5. Speaking After Dinner
Time: 8-10 minutes
• Prepare an entertaining after-dinner talk on a specific theme.
• Deliver the talk extemporaneously, using the skills developed in the preceding entertainment projects.[/toggle]

[toggle hide=”yes” border=”yes” style=”white” title_open=”Objectives for -Speaking to Inform- projects (click to close)” title_closed=”Speaking to Inform”]1. The Speech to Inform
Time: 5-7 minutes
• Select new and useful information for presentation to the audience.
• Organize the information for easy understandability and retention.
• Present the information in a way that will help motivate the audience to learn.

2. Resources for Informing
Time: 5-7 minutes
• Analyze the knowledge level of your audience regarding your chosen subject.
• Focus your presentation at the audience’s level of knowledge.
• Build a supporting case for each major point through use of explanation, examples and information gathered in research.
• Effectively use at least one visual aid to enhance the audience’s understanding.

3. The Demonstration Talk
Time: 5-7 minutes
• Prepare a demonstration speech to clearly explain a process, product, or activity.
• Conduct the demonstration as part of a speech delivered without notes.

4. A Fact Finding Report
Time: 5-7 minutes plus 2-3 minute Q&A
• Prepare a report on a situation, event, or problem of interest to the audience.
• Deliver sufficient factual information in your report so the audience can base valid conclusions or a sound decision on it.

5. The Abstract Concept
• Research and organize the thought of experts on an abstract concept, theory, historical force, or social/political issue.
• Present the ideas in a clear and interesting manner.
[/toggle]

[toggle hide=”yes” border=”yes” style=”white” title_open=”Objectives for Storytelling projects (click to close)” title_closed=”Storytelling”]1. The Folk Tale
Time: 7-9 minutes
• To tell a folk tale that is entertaining and enjoyable for a specific age group.
• To use vivid imagery and voice to enhance the tale.

2. Let`s Get Personal
Time: 6-8 minutes
• To learn the elements of a good story.
• To create and tell an original story based on a personal experience.

3. The Moral of the Story
Time: 4-6 minutes
• To understand that a story can be entertaining yet display moral values.
• To create a new story that offers a lesson or moral.
• To tell the story, using the skills developed in the previous two projects.

4. The Touching Story
Time: 6-8 minutes
• To understand the techniques available to arouse emotion.
• To become skilled in arousing emotions while telling a story.

5. Bringing History to Life
Time: 7-9 minutes
• To understand the purpose of stories about historical events or people.
• To use the storytelling skills developed in the preceding projects to tell a story about a historical event or person.
[/toggle]

[toggle hide=”yes” border=”yes” style=”white” title_open=”Objectives for Special Occasions Speeches projects (click to close)” title_closed=”Special Occasions Speeches”]1. Mastering the Toast
Time: 2-3 minutes
• Recognize the characteristics of a toast.
• Present a toast honoring an occasion or person.

2. Speaking in Praise
Time: 5-7 minutes
• Prepare a speech praising or honoring someone, either living or dead.
• Address five areas concerning the individual and his/her accomplishments.
• Include anecdotes illustrating points within the speech.

3. The Roast
Time: 3-5 minutes
• Poke fun at a particular individual in a good-natured way.
• Adapt and personalize humorous material from other sources.
• Deliver jokes and humorous stories effectively.

4. Presenting an Award
Time: 3-4 minutes
• Present an award with dignity and grace.
• Acknowledge the contributions of the recipient.

5. Accepting an Award
Time: 5-7 minutes
• Accept an award with dignity, grace and sincerity.
• Acknowledge the presenting organization.
[/toggle]

[toggle hide=”yes” border=”yes” style=”white” title_open=”Objectives for Specialty Speeches projects (click to close)” title_closed=”Specialty Speeches”]1. Speak Off The Cuff
Time: 5-7 minutes
• Develop an awareness of situations in which you might be called upon to deliver an impromptu speech.
• Understand how to prepare for impromptu speaking.
• Develop skill as a speaker in the impromptu situation by using one or more patterns to approach a topic under discussion; for example, comparing a past, present, and future situation, or before and after.

2. Uplift the Spirit
Time: 8-10 minutes
• Identify and understand the basic differences between inspirational speeches and other kinds of speeches.
• Learn how to evaluate audience feeling and develop emotional rapport.
• Develop a speech style and delivery that effectively expresses inspirational content by moving the audience to adopt your views.

3. Sell a Product
Time: 10-12 minutes
• Understand the relationship of sales technique to persuasion.
• Skilfully use the four steps in a sales presentation: attention, interest, desire, action.
• Identify and promote a unique selling proposition in a sales presentation.
• Be able to handle objections and close a prospective buyer.

4. Read Out Loud
Time: 12-15 minutes
• Arrive at an understanding of the elements that comprise oral interpretation and how it differs from preparing and giving a speech.
• Learn the preparation or planning techniques of effective interpretation.
• Learn the principles of presentation and develop skill in interpretive reading with regard to voice and body as instruments of communication.

5. Introduce the Speaker
Time: >duration of meeting
• Focus on the special occasion talk from the standpoint of the introducer (function, chairman, toastmaster, master of ceremonies).
• Become knowledgeable and skilled in the functions associated with the master of ceremonies.
• Handle the introduction of other speakers at a club meeting.
[/toggle]

[toggle hide=”yes” border=”yes” style=”white” title_open=”Objectives for Public Relations projects (click to close)” title_closed=”Public Relations”]1. The Goodwill Speech
Time: 5-7 minutes
• Prepare a talk that will build goodwill for your organization by supplying useful information of interest to the audience.
• Favorably influence the audience by skilful and friendly delivery of your talk.

2. The Radio Talk Show
Time: 3-5 minutes, plus 2-3 minutes Q & A
• Present a positive image of you and your company or organization on a simulated radio talk show.
• Prepare a talk designed to build goodwill toward an organization by presenting factual information.
• Understand the dynamics of a successful radio talk show.
• Prepare for the questions that may be asked of you during the radio interview.

3. The Persuasive Approach
Time: 5-7 minutes
• Direct a persuasive appeal to the audience’s self-interests using a combination of fact and emotion in a speech delivered in such a manner that it appears extemporaneous.
• Persuade the audience to adopt your viewpoint by the use of standard persuasive techniques.
• Use at least one visual aid to enhance the audience’s understanding.

4. Speaking Under Fire
Time: 3-5 minutes, plus 2-3 minutes (Q&A)
• Prepare a talk to persuade a hostile audience at least to consider your position on a controversial issue.
• Demonstrate sincerity when presenting your viewpoint.
• Conduct a question-and-answer period on the speech subject.

5. The Crisis Management Speech
Time: 4-6minutes, plus 3-5 minutes Q & A
• Learn strategies for communicating to the media about a company crisis.
• Prepare a speech for the media about a company crisis that builds and maintains a positive image for the company.
• Answer questions from the media in a manner that reflects positively on the company.
[/toggle]

[toggle hide=”yes” border=”yes” style=”white” title_open=”Objectives for Humorously Speaking projects (click to close)” title_closed=”Humorously Speaking”]1. Warm Up Your Audience
Time: 5-7 minutes
• Prepare a speech that opens with a humorous story.
• Personalize the story.
• Deliver the story smoothly and effectively.

2. Leave Them With A Smile
Time: 5-7 minutes
• Prepare a serious speech that opens and closes with humorous stories.
• Prepare a closing story that reemphasizes the speech’s main point.
• Deliver the stories smoothly and effectively.

3. Make Them Laugh
Time: 5-7 minutes
• Prepare a speech that opens and closes with humorous stories.
• Include jokes in the speech body to illustrate points or maintain audience interest.
• Deliver the jokes and stories smoothly and effectively.

4. Keep Them Laughing
Time: 5-7 minutes
• Prepare a speech that opens with a self-deprecating joke.
• String together two or three related jokes in the speech body.
• Close the speech with a humorous story.

5. The Humorous Speech
Time: 5-7 minutes
• Use exaggeration to tell a humorous story.
• Entertain the audience.
• Effectively use body language and voice to enhance the story.
[/toggle]

[toggle hide=”yes” border=”yes” style=”white” title_open=”Objectives for Persuasive Speaking projects (click to close)” title_closed=”Persuasive Speaking”]1. The Effective Salesperson
Time: 8-12 minutes (3-4 min speech, short scenario intro, 3-5 min role play)
• Learn a technique for selling an inexpensive product in a retail store.
• Recognize a buyer’s thought processes in making a purchase.
• Elicit information from a prospective buyer through questions.
• Match the buyer’s situation with the most appropriate product.

2. Conquering the “Cold Call”
Time: 10-14 minutes (3-4 min speech, short scenario intro, 5-7 min role play, 2-3 min discussion)
• Learn a technique for “cold call” selling of expensive product or services.
• Recognize the risks buyers assume in purchasing.
• Use questions to help the buyer discover problems with his or her current situation.
• Successfully handle buyer’s objections and concerns.

3. The Winning Proposal
Time: 5-7 minutes
• Prepare a proposal advocating an idea or course of action.
• Organize the proposal using the six-step method provided.

4. Addressing the Opposition
Time: 7-9 minutes plus 2-3 minute Q&A
• Prepare a talk on a controversial subject that persuades an audience to accept or at least consider your viewpoint.
• Construct the speech to appeal to the audience’s logic and emotions.

5. The Persuasive Leader
Time: 6-8 minutes
• Communicate your vision and mission to an audience.
• Convince your audience to work toward achieving your vision and mission.
[/toggle]

[toggle hide=”yes” border=”yes” style=”white” title_open=”Objectives for Communicating on Video projects (click to close)” title_closed=”Communicating on Video”]1. Straight Talk
Time: 3 minutes
• To effectively present an opinion or viewpoint in a short time.
• To simulate giving a presentation as part of a television broadcast.

2. The Interview Show
Time: 5-7 minutes
• To understand the dynamics of a television interview or “talk” show.
• To prepare for the questions that may be asked of you during an interview program.
• To present a positive image on camera.
• To appear as a guest on a simulated video talk show.

3. When You`re the Host
Time: 5-7 minutes
• To conduct a successful interview.
• To understand the dynamics of a successful television interview or “talk” show.
• To prepare questions to ask during the interview program.
• To present a positive, confident image on camera.

4. The Press Conference
Time: 3-5 minutes plus 2-3 minutes Q&A
• To understand the nature of a video broadcast press conference.
• To prepare for an adversary confrontation on a controversial or sensitive issue.
• To employ appropriate preparation methods and strategies for communicating your organization`s viewpoint.
• To present and maintain a positive image.

5. Instructing on the Internet
Time: 5-7 minutes plus playback
• To learn how to develop and present an effective training program on the web.
• To receive personal feedback through the videorecording of your presentation.
[/toggle]

[toggle hide=”yes” border=”yes” style=”white” title_open=”Objectives for Interpretive Reading projects (click to close)” title_closed=”Interpretive Reading”]1. Read A Story
Time: 8-10 minutes
• To understand the elements of interpretive reading.
• To learn how to analyze a narrative and plan for effective interpretation.
• To learn and apply vocal techniques that will aid in the effectiveness of the reading.

2. Interpreting Poetry
Time: 6-8 minutes
• To understand the differences between poetry and prose.
• To recognize how poets use imaginary, rhythm, meter, cadence and rhyme to convey the meanings and emotions of their poetry.
• To apply vocal techniques that will aid in the effectiveness of the reading.

3. The Monodrama
Time: 5-7 minutes
• To understand the concept and nature of the monodrama.
• To assume the identity of a character and to portray the physical and emotional aspects of this character to an audience.

4. The Play
Time: 12-15 minutes
• To adapt a play for interpretive reading.
• To portray several characters in one reading, identifying them to the audience through voice changes and movement.

5. The Oratorical Speech
Time: 8-10 minutes
• To understand the structure of an effective speech.
• To interpret and present a famous speech.
[/toggle]

[toggle hide=”yes” border=”yes” style=”white” title_open=”Objectives for Interpersonal Communications projects (click to close)” title_closed=”Interpersonal Communications”]1. Conversing with Ease
Time: 10-14 minutes
• Identify techniques to use in conversing with strangers.
• Recognize different levels of conversation.
• Initiate a conversation with a stranger.
• Use open-ended questions to solicit information for further conversation.

2. The Successful Negotiator
Time: 10-14 minutes
• Employ win/win negotiating strategies to achieve your goals.
• Enjoy the benefits of win/win negotiating.

3. Diffusing Verbal Criticism
Time: 10-14 minutes
• Respond non-defensively to verbal criticism.
• Employ a five-step method to identify the problem, diffuse the attack and arrive at a solution.

4. The Coach
Time: 10-14 minutes
• Determine reasons for someone’s substandard performance.
• Coach the person to improved performance.

5. Asserting Yourself Effectively
Time: 10-14 minutes
• Enjoy the mental and physical benefits of being assertive.
• Employ the four-step method for addressing a problem and asking for help.
• Overcome resistance to your requests.
[/toggle]

[toggle hide=”yes” border=”yes” style=”white” title_open=”Objectives for Technical Presentations projects (click to close)” title_closed=”Technical Presentations”]1. The Technical Briefing
Time: 8-10 minutes
• Using a systematic approach, organize technical material into a concise presentation.
• Tailor the presentation to the audience’s needs, interests and knowledge levels.

2. The Proposal
Time: 8-10 minutes, plus 3-5 minutes (Q&A)
• To prepare a technical presentation advocating a product, service, idea or course of action.
• To present your viewpoint logically and convincingly, using an inverted-pyramid approach.
• To effectively use a flipchart to illustrate your message.
• To effectively handle a question-and-answer period.

3. The Nontechnical Audience
Time: 10-12 minutes
• Understand the principles of communicating complex information to nontechnical listeners.
• Build and deliver an interesting talk based on these principles.
• Answer audience questions that arise during the presentation.
• Use overhead transparencies to illustrate your message.

4. Presenting a Technical Paper
Time: 10-12 minutes
• Deliver an interesting speech based on a technical paper or article.
• Effectively use a flipchart, overhead projector or slides to illustrate your message.

5. Enhancing a Talk with the Internet
Time: 12-15 minutes
• Understand the nature and process of a team technical presentation supported with professional level visual aids.
• Arrange pre-meeting communications via email.
• Find or create a post-meeting website for further dissemination of information supporting or enhancing your verbal presentation. You may create a web page and add it to your club’s website, making use of podcasting, webcasting or a basic internet template.
• Use a desktop computer, Microsoft Word, a web browser, a simple graphics program for photos and other images, Microsoft PowerPoint, as well as a flip chart to support your presentation.
[/toggle]

[toggle hide=”yes” border=”yes” style=”white” title_open=”Objectives for Facilitating Discussion projects (click to close)” title_closed=”Facilitating Discussion”]1. The Panel Moderator
Time: 28-30 minutes presentation, 22-26 discussion
• Select a topic for a panel discussion.
• Identify differing viewpoint to be addressed by panelists.
• Organize and moderate a panel discussion.

2. The Brainstorming Session
Time: 31-33 minutes, 20-22 discussion
• Select a problem for a brainstorming session for which you seer as a facilitator.
• Conduct a brainstorming session.
• Have participants reduce the list of ideas to the three best.

3. The Problem-Solving Discussion
Time: 26-31 minutes, 19-23 minutes discussion
• Discuss the three ideas generated in Project 2.
• Determine which one best resolves the problem.

4. Handling Challenging Situations
Time: 22-32 minutes, 12-21 discussion
• Select a problem and ask club members to discuss and resolve it by either a majority vote or by compromise.
• Serve as facilitator for the discussion.
• Effectively handle any member’s behavioural problems that may interfere with the discussion.

5. Reaching a Consensus
Time: 31-37 minutes, 20-26 discussion
• To select a problem for the group to discuss and resolve.
• As facilitator, help the group reach a consensus.
[/toggle]

[toggle hide=”yes” border=”yes” style=”white” title_open=”Objectives for Speeches by Management projects (click to close)” title_closed=”Speeches by Management”]1. The Briefing
Time: 3-5 minutes plus 2-3 minutes Q&A
• Apply the key steps in the preparation of a briefing and the organisation of material.
• Give a briefing according to a specific objective so the audience will have an understanding of the information.
• Effectively handle a question-and-answer session following the briefing.

2. Appraise with Praise
Time: 5-7 minutes

3. Persuade and Inspire
Time: 5-7 minutes
• Understand the concept and nature of motivational methods in management.
• Apply a four step motivational method with the objectives to persuade and inspire.
• Deliver a motivational speech to persuade an audience to agree with your management proposal.

4. Communicating Change
Time: 5-7 minutes

5. Delivering Bad News
Time: 5-7 minutes
[/toggle]

[toggle hide=”yes” border=”yes” style=”white” title_open=”Objectives for The Professional Speaker projects (click to close)” title_closed=”The Professional Speaker”]1. The Keynote Address
Time: 15-20 minutes
• Identify the basic differences between keynote speeches and other kinds of speeches.
• Learn how to evaluate audience feeling and establish emotional rapport.
• Learn and use the professional techniques necessary for a successful keynote presentation.
• Develop a speech style and delivery that effectively inspires and moves the audience to adopt your views as a collective reaffirmation of its own.

2. Speaking to Entertain
Time: 15-20 minutes
• Entertain the audience through the use of humor drawn from personal experience and from other material that your have personalized.
• Deliver the speech in a way that makes the humor effective.
• Establish personal rapport with your audience for maximum impact.

3. The Sales Training Speech
Time: 15-20 minutes
• Tell a sales audience how to sell a product by using a planned presentation.
• Inform a sales training audience about the human experience of the buyer-seller relationship.
• Use entertaining stories and dynamic examples of sales situations.
• Inspire salespeople to want to succeed in selling.

4. The Professional Seminar
Time: 20-40 minutes
• Plan and present a seminar with specific learning objectives.
• Relate to the audience by using a seminar presentation style.
• Use seminar presentation techniques to promote group participation, learning and personal growth.

5. The Motivational Speech
Time: 15-20 minutes
• Understand the concept and nature of motivational speaking.
• Apply a four-step motivational method with the purpose of persuading and inspiring.
• Deliver a motivational speech to persuade an audience to emotionally commit to an action.
[/toggle]